The following is a visualization of the missing customer segment in food trucks. This image portrays data that has been collected by Mintel. The representation conveys that food trucks are lacking customers from word-of-mouth, actual location exposure, and the belief that food trucks are not clean. This also can be seen as an area of improvement and growth amongst these missing consumers.
Hi Alex. More of an infauxgraphic - picture + data point - than a visualization of data, but a really nice effort. And its clever as far as infauxgraphics go.
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